Privacy Policy
Last Updated: 2026
This Privacy Policy explains how reign-cheshire.com ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website. We are committed to protecting your privacy and ensuring transparency about our data practices.
1. Information We Collect
We collect various types of information from visitors to our website, including:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or inquiries.
- Technical Data: Your IP address, browser type, operating system, and device information.
- Cookies: Data stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, links clicked, time spent on site, referral sources, and interaction patterns.
2. How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and site performance.
- Affiliate tracking to measure and optimise referral commissions from betting and casino partners.
- Improving website functionality, content, and user experience.
- Responding to inquiries and providing customer support.
- Complying with legal obligations and preventing fraudulent activity.
3. Cookie Policy
Our website uses cookies and similar technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Required for basic website functionality.
- Analytics Cookies: Used to track visitor behaviour and site performance (e.g., Google Analytics).
- Affiliate/Tracking Cookies: Employed by our betting and casino partners to track referrals and commissions.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You can control cookie preferences through your browser settings or opt out of non-essential cookies via our cookie consent banner. Please note that disabling certain cookies may affect site functionality.
4. Third-Party Links
Our website contains links to third-party betting platforms, casinos, and affiliate partners. We are not responsible for their privacy practices, data collection, or content. We strongly encourage you to review their respective privacy policies before engaging with their services. Your use of third-party sites is governed by their own terms and policies, not ours.
5. Your Rights
Under UK data protection law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of personal data we hold about you.
- Right to Rectification: You may correct inaccurate or incomplete personal information.
- Right to Erasure: You may request deletion of your personal data in certain circumstances.
- Right to Restrict Processing: You may limit how we process your data.
- Right to Data Portability: You may request your data in a structured, commonly used format.
- Right to Object: You may object to certain processing activities, including direct marketing.
To exercise any of these rights, please contact us at privacy@reign-cheshire.com with your request.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with partner agreements. You may request deletion of your data at any time, subject to legal obligations to retain certain information.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: privacy@reign-cheshire.com
We will respond to all data subject requests within 30 days in accordance with UK data protection regulations.